Advertise with MAESP
Reach Missouri school leaders through The Missouri Elementary Principal, the official magazine of the Missouri Association of Elementary School Principals. Available in print and digitally on the MAESP website, the magazine gives businesses an opportunity to connect with leaders in their profession and decision-makers in their schools.
The Fall issue is sent to MAESP members and all other public school elementary and middle level principals in Missouri. The Winter and Spring issues reach more than 1,200 members and subscribers.
Put your business in front of an influential statewide audience through the 2027 MAESP Leadership Conference program. Taking place February 28-March 2, 2027, this major professional gathering will bring together more than 600 elementary and middle level principals, assistant principals, superintendents, and other education leaders from across Missouri. A program advertisement gives your business visibility among the people who guide school priorities, evaluate resources, and help shape purchasing decisions - making it a valuable part of your MAESP advertising plan.
MAESP offers two advertising discounts: a frequency discount for businesses that advertise in all four publications - the Fall, Winter, and Spring magazines and the Leadership Conference program - and a 20% discount for MAESP Business Associate members. The rate chart below shows single-placement and four-publication pricing, with member rates listed for both options.
Reserve Your Ad Space
To reserve your advertising space, complete the Advertisement Insertion Order Form and email the completed form to maesp@maesp.com.
Download FormAdvertising Rates
Choose a single placement (1x) or advertise in all four MAESP publications (4x): the Fall magazine, Winter magazine, Spring magazine, and Leadership Conference program. MAESP Business Associate members receive the member rates shown below.
| Ad Size | 1x | 4x |
|---|---|---|
| Full Page 8.5" × 11" | $450 Member Rate: $360 | $335 each Member Rate: $285 each |
| Half Page Horizontal 8.5" × 5" | $350 Member Rate: $280 | $230 each Member Rate: $185 each |
| Quarter Page Vertical 3.5" × 5" | $250 Member Rate: $200 | $135 each Member Rate: $105 each |
All rates are per ad, per publication. The 4x rate requires advertising in all four publications. Four-publication totals: Full page $1,340 standard / $1,140 member; Half page $920 standard / $740 member; Quarter page $540 standard / $420 member.
Advertising Deadlines
| Publication | Reservation deadline |
|---|---|
| Fall magazine | August 31 |
| Winter magazine | November 30 |
| Leadership Conference program | January 15 |
| Spring magazine | March 15 |
Artwork Specifications
Ad Dimensions
Prepare your advertisement at its actual size using the dimensions below. All measurements are width × height.
| Ad Size | Dimensions |
|---|---|
| Full Page | 8.5″ × 11″ |
| Half Page Horizontal | 8.5″ × 5″ |
| Quarter Page Vertical | 3.5″ × 5″ |
File Format
Submit a final, print-ready PDF with all fonts embedded. Export directly from your design software using a print-quality setting. Screenshots and image files placed inside a PDF may not provide sufficient print quality.
Image Quality
Photographs and other raster images should have a resolution of at least 300 ppi at their final printed size. Use vector artwork for logos whenever possible. Avoid screenshots and low-resolution images copied from websites.
Color
Prepare advertisements in CMYK color for print. Colors may appear differently on screen and in the printed publication.
Text and Margins
Keep text, logos, and essential information at least 0.25 inches inside the advertisement's edges. We recommend a minimum text size of 9 points for readability.
Full-Bleed Advertisements
Full-bleed placement is available for full-page advertisements only. Contact MAESP for the correct dimensions and setup instructions before preparing a full-bleed ad.
Links and QR Codes
Use working, clickable website links in your PDF whenever possible for the digital magazine. Test all QR codes at their intended printed size, and include a readable website address as an alternative.
Artwork Submission
Email completed artwork to maesp@maesp.com. Include your business name, publication, issue/year, and ad size. Suggested filename: BusinessName_Publication_IssueYear_AdSize.pdf
Final Review
Advertisers are responsible for checking spelling, contact information, links, QR codes, and artwork before submission. Files that do not meet specifications may be returned for correction. Any production charges incurred will be billed to the advertiser.
Advertising Policies
Format: Advertisement must be Adobe pdf with embedded fonts.
Terms: Payment is due 30 days from date of invoice. Payment in advance is required for first-time advertisers.
Indemnification: Advertising will be accepted with the understanding that the advertiser and his agency, jointly and severally will indemnify and hold harmless the Missouri Association of Elementary School Principals and any of its officers, agents and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation of right to privacy, copyright infringement or plagiarism. The Missouri Association of Elementary School Principals reserves the right to reject any advertisement at any time.
Cancellation Policy: Cancellations must be received before the advertising deadline for issue (Refer to rate card).
Production Charges: Any production charges incurred will be billed to the advertiser.